Bayer and Luke Bryan Team Up Again for ‘Here is the Farmer’ Campaign
WHIPPANY, New Jersey – (COMMERCIAL THREAD) – After donating nearly 5 million meals across the United States, Bayer will continue its partnership with five-time Artist of the Year Luke Bryan in 2021 to celebrate American farmers and help fight hunger in promoting the use of the #HerestotheFarmer hashtag on social media to help families in need.
“Here’s to the Farmer” supports Bayer’s vision of health for all, hunger for none and asks fans across the United States to share the #HerestotheFarmer hashtag on their social media to show their gratitude to American farmers. For each share, Bayer will provide a meal * to a person in need through Feeding America® to help provide 1 million meals.
Bryan, the son of a Georgia peanut farmer, has a long-standing commitment to the American farmer. He launched his annual Farm Tour in 2009 to recognize and celebrate the contributions of American farmers. In 2015, Bayer partnered with Luke Bryan and launched his campaign to fight hunger across the country.
“I know the important role farmers play in our daily lives and understand the hard work it takes to help feed America and the world, ”said Bryan. “This is why I am delighted to have this partnership with my friends at Bayer and to be able to thank the American farmers for all the hard work they do.
Food banks have been hit particularly hard over the past year by the pandemic, and Luke Bryan and Bayer believe this year is more important than ever to continue to raise awareness of growing needs and support food banks across America.
“We are delighted to continue our partnership and important mission with Luke Bryan as part of the “Here is the Farmer” campaign, ”said Beth Roden, Senior Vice President and Head of Communications for Bayer US.The past year has highlighted the important role of health and nutrition in our lives, and Bayer is proud to do what we can to help those in need.
* $ 1 provides at least 10 Feeding America guaranteed meals on behalf of local member food banks. From 08/16/2021 to 11/30/2021 Bayer guarantees the financial equivalent of 1,000,000 meals ($ 100,000) as part of the promotion.
About Luke Bryan
Since his debut, Luke Bryan has garnered 27 No.1 hits and has more RIAA certified digital singles than any other country artist with 68.5 million, has 15.6 billion streams worldwide and has sold nearly 13 million dollars. ‘albums. Its flagship concert tours have sold-out shows to 12 million fans, including 36 stadium concerts, farm tours, Spring Break shows and seven sold-out “Crash My Playa” concerts. Luke has won over 50 major musical awards, including five as Artist of the Year. His third and most recent artist victory was awarded by the Academy of Country Music in April, and he also holds two Entererer honors from the Country Music Association. Other awards include six accolades as CMT Artist of the Year, NSAI Artist / Songwriter of the Year, the first-ever ACM Award recipient for Album of the Decade for Crash my party, seven CMT Music Awards, five Billboard Music Awards and four American Music Awards – in addition to being named Best Country Artist of the 2010s by Billboard, “Most Heard Artist of the Decade” by Country Aircheck and “the humanitarian recipient artist ”by national broadcasters in February. Luke is set to return as a celebrity judge for a fifth season, alongside Katy Perry and Lionel Richie, on ABC American Idol in 2022.
Bayer is a global company with core competencies in the fields of life sciences, healthcare and nutrition. Its products and services are designed to help people and the planet prosper by supporting efforts to address the major challenges presented by a growing and aging global population. Bayer is committed to promoting sustainable development and generating a positive impact with its activities. At the same time, the Group aims to increase its profitability and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality around the world. In fiscal year 2020, the Group employed around 100,000 people and generated sales of € 41.4 billion. R&D expenses before exceptional items amounted to 4.9 billion euros. For more information, visit www.bayer.us.
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