Believe Announces New Leadership Team Members in the Southeast

Believe announces the appointment of new members to the Southeast Asia leadership team to strengthen the group’s reach and impact in the region

Paris, September 22, 2022 – Believe, one of the world’s leading digital music companies, today announces several new appointments to its Southeast Asia (SEA) management team to accelerate its growth and strengthen its positions. leadership locally, promoting Antoine El Iman (General Manager South East Asia and Australia/New Zealand), Dahlia Wijaya (Country Manager, Indonesia), Georgette Tengco (Country Manager, Philippines) and Somwalee Limrachtamorn (Country Manager , Thailand).

The new members of Believe’s management team will play a key role in the growth of local artists, alongside the booming music market in Southeast Asia, where the Group is present with leading positions in the largest countries, including Indonesia, Thailand, the Philippines, as well as in the emerging countries of Vietnam, Malaysia and Singapore. Underlining Believe’s long-term vision and commitment to SEE, these new appointments of highly experienced executives are key to capitalizing on the growth trajectory in the region. Believe makes it a priority to build capacity and provide its local teams with the best digital business and educational toolkits – developed by the Group’s central platform teams and operated in all local entities – to always ensure the best service. to artists and labels.

Sylvain Delange, Managing Director, Asia-Pacific, Believesaid, “Asia will become the world’s largest music market in the next 10 years, with Indonesia, the Philippines and Thailand among the top 20 countries in the world. Our goal is thus to actively contribute to the growth of each local market, which are all in the early stages of their digital growth cycles, by increasing the value we bring to our partners in terms of digital expertise, monetization and marketing innovation, as well as our values ​​of respect, fairness and transparency. We have invested heavily over the past decade in the region and have humbly done our part to grow the market faster. With the appointment of exceptional executives like Dahlia, Georgette and Somwalee, and under the leadership of Antoine, we are laying the groundwork for the next 10 years for local partners, artists and labels to reach new heights.

Believe’s deep strategy of investing and developing local artists in all markets is fully deployed in SEA, as the Group deploys its three-pronged development strategy: Label & Artist Solutions focusing on labels and A-level artists intermediate ; Artist Services providing advanced solutions to top independent artists; and TuneCore enabling music creators to monetize their music across digital music stores and social media. Believe has notably contributed to boosting the careers of Pamungkas (#1 in Indonesia) and tulus (94M streams on Spotify and 122M views on YouTube for the viral hit “Hati – Hati di Jalan”) in Indonesia, as well as Saran (YouTube track graphic #3) and Zentyarb and Punyarb (#2 Spotify Weekly Top) in Thailand, and Al James (35M views of “PSG” on YouTube) and Shanti Dope (Universal Records, 1.3 million monthly listeners on Spotify) in the Philippines.

Antoine El Iman, Managing Director, SEA and AU/NZ, Believe, said, “Believe firmly believes that local artists will, over the next few decades, gradually increase their domestic market share while expanding their international footprint. Southeast Asian markets are poised for a big leap forward for the digital music industry globally, as users begin to migrate from ad-supported offerings to online offerings. subscription. As such, Believe supports and empowers them from scratch and we couldn’t be more excited for this next phase of our development in the region.

Antoine El Iman – Managing Director, South East Asia and Australia/New Zealand. Antoine joined Believe in 2019 as Head of Labels and Artists Solutions for Southeast Asia, helping to make the Group a leading player in markets such as Indonesia, Malaysia, Philippines, Thailand and Vietnam. With previous management experience and having worked in the music and technology industries in Europe and Asia, he will lead Believe’s next phase of growth in South East Asia and Australia/New Zealand.

Dahlia Wijaya – Country Director, Indonesia. Dahlia joined Believe in 2019, with over 10 years of experience in the music industry, having worked in music publishing as well as Nagaswara and GP Records, two of the biggest local labels in the country. Believe has built its leading position in Indonesia by serving local labels and artists at every stage of their career, in Jakarta and throughout the country and its islands (Sumatra, Java, Bali…). The Believe team’s expertise in audience development and monetization has been instrumental in a market largely dominated by the consumption of video content.

Somwalee (Tune) Limrachtamorn – Country Director, Thailand. Somwalee joined Believe in February 2022 and previously served as Managing Director for Thailand at data analytics company Nielsen, with 18 years of experience in FMCG retail, automotive, finance/ banking, telecommunications and the media. For 10 years, Believe has contributed to the development and success of some of the most avant-garde local labels (What The Duck, Highcloud, Yupp…) and artists (Phum Viphurit, Hybs, Yougohm) in Thailand. In September 2022, the company launched bYond, an imprint dedicated to developing the vanguard of Thai hip-hop.

Georgette Tengco – Country Director, Philippines. Georgette has held leadership positions with various local and international entertainment brands in the Philippines including GMA, TV5, MTV, Channel V, The CW, Sony/AXN and Iflix Philippines. She joined Believe as Country Director for the Philippines in August 2022. Believe is known to be the key partner for the Philippine music industry and its digital development, serving the best local labels (Universal Records, PolyEast, Viva Records …). Believe’s advanced marketing tools are particularly effective in a country where the platform has a large subscriber base and massive exports of its music.


About to believe

Believe is one of the world’s leading digital music companies. Believe’s mission is to develop artists and labels in the digital world by providing them with the solutions they need to grow their audience at every stage of their career and development. Believe’s passionate team of digital music experts around the world leverage the group’s global technology platform to advise artists and labels, distribute and promote their music. Its 1,565 employees in more than 50 countries aim to support independent artists and labels with unique digital expertise, with respect, fairness and transparency. Believe offers its various solutions through a portfolio of brands including TuneCore, Nuclear Blast, Naïve. Groove Attack and AllPoints. Believe is listed on compartment A of the regulated market of Euronext Paris (Ticker: BLV. ISIN: FR0014003FE9)

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