Curaleaf’s Select brand and Rolling Stone extend their strategic relationship


Select, the leading lifestyle brand in cannabis, proudly announced its strategic partnership with Rolling stone last June, when its line of high-quality products celebrating the symbiotic relationship between music and cannabis became available in Nevada. By leveraging Select’s resources and experience in creating reliable and consistent cannabis products across different US markets, the beloved products named after the most important voice in music and culture pop will be available to more customers.

The products to be launched will include three vape offers organized by Rolling stone, which capture the essence of the sounds that define the genre in the history of music: a berry-flavored Sativa “Overdrive”, a fruity and calming “Phaser” Hybrid as well as a complex and full-bodied Indica “Reverb”. Each cartridge contains Select’s premium Elite cannabis oil and is housed in its exclusive new Cliq pod system. These gravity-fed pods encased in durable stainless steel utilize an “auto-draw” feature and allow for variable battery voltage, creating tailor-made power experiences tailored to each consumer’s preference.

“We are delighted to present to you Rolling Calculation by Select products to these new markets after receiving overwhelming support from our customers in Nevada,” noted Joe bayern, CEO of Curaleaf. “Rolling Calculation has been covering cannabis with authentic, impactful journalism and amplifying the synergies between music, cannabis and culture for over fifty years, and we hope this carefully curated co-branded product line continues to destigmatize and normalize cannabis use. Select has distinguished itself in the vape world by innovating and consistently manufacturing the smoothest, highest quality cartridges possible, and we look forward to bringing new cannabis experiences to our customers. “

“As we entered the cannabis space, we wanted to make sure that we were joining forces with a brand that aligned with our core values ​​and offered the best possible product. We found that in Curaleaf and its Select brand,” said Gus Wenner, President and Chief Operating Officer of Rolling stone. “Our collaboration with Curaleaf celebrates the connection between music and immersive experiences, a connection that is fundamental to our brand ethics, and as we enter new markets, we look forward to continuing to elevate audience experiences. ”

Rolling stone by Select are currently available at dispensaries across Nevada and will soon launch in states such as California, Arizona and Massachusetts. For more information on product availability, please visit

About Curaleaf Holdings

Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) (“Curaleaf”) is a leading international supplier of cannabis-related consumer products. As a high growth cannabis company known for its quality, expertise and reliability, the company and its brands, including Curaleaf and Select, provide cutting-edge service, product selection and accessibility in the medical markets and for adult use. In United States, Curaleaf currently operates in 23 states with 111 dispensaries, 22 culture sites and more than 30 processing sites, and employs more than 5,400 team members. Curaleaf International is the largest vertically integrated cannabis company in the Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with state-of-the-art cultivation, extraction and production. Curaleaf is listed on the Canadian Stock Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF. For more information, please visit


This media advisory contains forward-looking statements and forward-looking information within the meaning of applicable securities laws. These statements relate to future events or future performance. All statements other than statements of historical fact may be forward-looking statements or information. Generally, forward-looking statements and information can be identified by the use of forward-looking terminology such as “plans”, “plans” or, “proposed”, “is intended”, “intends”, “anticipates”, or “Believed”, or variations of such words and phrases, or by the use of words or phrases indicating that certain actions, events or results may, could, would or could occur or be achieved. More particularly and without limitation, this press release contains forward-looking statements and information regarding Curaleaf’s business relationship with Rolling stone and related cannabis products. These forward-looking statements and information reflect the current beliefs of management and are based on assumptions made by the company and on information currently available with respect to the matter described in this new press release. Forward-looking statements involve risks and uncertainties, which are based on current expectations as of the date of this release and subject to known and unknown risks and uncertainties which could cause actual results to differ materially from those expressed or implied by these statements. Additional information on these assumptions and these risks and uncertainties is contained in the section “Risk factors and uncertainties” in the last annual information form of the Company filed. April 28, 2021, which is available under the Company’s SEDAR profile at, and in other documents that the Company has filed and may file with the relevant securities authorities in the future. The forward-looking statements contained herein are made only as of the date of this press release and we assume no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. We caution investors not to place significant reliance on any forward-looking statements contained in this press release. The Canadian Securities Exchange has not reviewed, approved or disapproved of the contents of this press release.

On Rolling stone

Rolling stone, the number one brand in music publishing, has been the leading voice in music and popular culture for over 50 years. The multimedia brand features the latest music reviews, in-depth interviews, hard-hitting political commentary and award-winning journalism across multiple platforms, including magazine, digital, mobile, social and experiential marketing. Based at new York, Rolling stone provides “all the news that matches” to a global audience of around 60 million people each month and publishes over 100 pieces of content each day. For more information, please visit

Curaleaf Holdings, Inc.
Carlos madrazo, SVP Head of IR & Capital Markets
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Curaleaf Holdings, Inc.
Tracy brady, Vice President of Corporate Communications
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SOURCE Curaleaf Holdings, Inc.

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