Dubai: Sony Music Masterworks acquires majority stake in MAC Global

Dubai: Sony Music Masterworks, a division of Sony Music Entertainment (SME), has announced a new majority investment in MAC Global, the pan-regional concert promotion, talent management, events and production company based in Dubai.

Founded in 2014 by Rob McIntosh and Daniel Goldberg, MAC Global is recognized as a leader in the live music and live entertainment industry in the Middle East, known for bringing renowned international tours such as as Ed Sheeran, Michael Bublé, Drake and Sia, among others. With clients such as Dubai Opera, Saudi Aramco, Al Dana Amphitheater and Coca-Cola Arena, MAC Global produces concerts at prestigious venues in the United Arab Emirates, Oman, Bahrain, Qatar, India and Saudi Arabia.

The company’s day-to-day operations will continue to be led by McIntosh and Goldberg, who in turn will work closely with Sony Music Masterworks President Mark Cavell, Masterworks Senior Vice President of Business Development Josh Lerman and Ollie Rosenblatt, director Director of Senbla.

MAC Global’s mandate will also expand to include comedy, sports, virtual events, orchestral events and immersive cinematic experiences.

Cavell said: “We are thrilled to partner with Rob, Dan and the team at MAC Global to bring the best in live entertainment to the Middle East and North Africa. Their unparalleled experience in the MENA region, combined with Sony Music’s wealth of expertise, resources and broad portfolio of live entertainment properties, will provide increased benefits to touring artists, productions and audiences.

McIntosh and Goldberg commented, “Having established the MAC Global brand for many years, securing its position at the forefront of the live music industry in the Middle East, we are excited to transition our business to next level of development and growth by joining the Sony Music Masterworks family. We very much look forward to working with Mark Cavell and the extended Masterworks team to develop new event-driven IP alongside our core vision to bring the biggest names in entertainment to the MENA region and beyond.

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