Fall of Kanye West: the companies that dropped him

In early October, Ye, the rapper and mogul also known as Kanye West, posed during Paris Fashion Week in a “White Lives Matter” t-shirt. He then launched into a long litany of conspiratorial and anti-Semitic remarks on various platforms. As a result, several companies and others affiliated with Ye cut ties with him.

Here’s a running list of entities that left Ye in the dust recently — and one where he ended the deal first.


In mid-September, before the whole Paris Fashion Week debacle and after taking pictures of the retail company on Instagram, Ye announced to Gap that he was terminating their contract.

“Notably, Gap does not dispute that it failed for more than two years to sell a single product in a single Gap store, including one of its 500+ stories in America,” said the review shared by West on Instagram. “Gap also does not dispute that it has failed for more than two years to open a single dedicated store anywhere in the world.”

Instagram and Twitter

The two social media companies suspended Ye on Oct. 10 after a series of anti-Semitic posts that included an Instagrammed screenshot of a text conversation with Sean “Diddy” Combs where Ye accused Diddy of being controlled by Jews. On Twitter, the rapper threatened via Twitter to “move to Death Con 3 on JEWISH PEOPLE”, fumbling for the “DEFCON” tag of the US Defense Condition Readiness Alert System.

Both companies said they removed offensive content posted by Ye and restricted his accounts. Access to the @kanyewest Instagram account was restored – at least for now – on October 27, while his Twitter account has shown no posts since October 8.

JPMorgan Chase

Conservative pundit Candace Owens, who posed in a “White Lives Matter” shirt with Ye in Paris, tweeted on October 12 that Ye had been “evicted” by JPMorgan Chase Bank. She included a redacted letter with the subject “IMPORTANT: Termination of our banking relationship”.

“I was told that no official reason was given, but they also sent this letter to confirm that he had until the end of November to find another place where the Yeezy empire could do its accounts” , wrote Owens.

Def Jam

Ye had a 10-album deal with Def Jam that was fulfilled after “Donda” was released in August 2021. A person familiar with the deal confirmed to The Times on Oct. 16 that the rapper is now a free agent. The label would also no longer distribute releases from the rapper’s Getting Out Our Dreams (GOOD) imprint.

It remains unclear if a major record label, some of which are publicly traded, would take West after his recent outbursts – even with his streak of 10 consecutive No. 1 albums. He could still release his next effort without record label backing, as he did in February with “Donda 2,” available only through his $200 Stem streaming gadget.


The design house, which had West walk in its Paris Fashion Week show a day before its “White Lives Matter” fashion statement, cut ties with him on Oct. 21. Balenciaga and its creative director, Demna, have collaborated with and inspired West in the past and “engineered” his collaboration with Yeezy Gap.

“Balenciaga has no further relationship or future plans related to this artist,” the brand’s parent company, Kering, said in a brief statement.


The Times reported on Oct. 24 that talent agency CAA ended its relationship with Ye this month following his recent anti-Semitic outbursts in various interviews. CAA had only represented the rapper on tour, and he hadn’t toured since signing with them in 2016.

Separately, Ari Emanuel, managing director of talent agency WME, called on Spotify and Apple to take down West’s platform. He urged Adidas to end its relationship with Ye and called on Parler not to sell the platform to the artist.

“Those who continue to do business with West are giving an audience to his misguided hatred,” Emanuel wrote in an Oct. 19 op-ed in the Financial Times. “There should be no tolerance anywhere for West’s anti-Semitism.”


Shortly after CAA’s decision became public, film and television production company MRC said it would shelve a completed documentary about West rather than distribute it.

“We cannot support any content that amplifies its platform,” MRC leaders said in a statement Oct. 24. “The silence from leaders and corporations regarding Kanye or anti-Semitism in general is appalling but not surprising. What is new and sad is the fear Jews have of speaking out in their own defense. .


Ye’s statements during and immediately after her Paris Fashion Week show angered Adidas, which collaborated on the Yeezy shoe collection and came under pressure on social media and elsewhere. The company released a statement later that week, saying, “After repeated efforts to resolve the situation privately, we have made the decision to submit the partnership for review.”

The rapper-entrepreneur responded on Instagram, writing, “F— ADIDAS I AM ADIDAS ADIDAS RAPED AND STOLEN MY DESIGNS.

Then, on October 25, Adidas announced that it had ended its relationship with Ye after a “thorough review” of the relationship. He said he would immediately halt production of his Yeezy product line and stop payments to Ye and his companies. He expects his net income to be hit by up to $246 million this year as a result of the move.

Later on October 25, Foot Locker announced that it was removing Yeezys from its retail floors and asking employees to keep them in store back rooms pending further instructions, according to Footwear News.

Jaylen Brown and Aaron Donald / Donda Sports

Boston Celtics star forward Brown was one of the big-name athletes who signed with West’s marketing agency, Donda Sports. On October 24, he spoke out against Ye’s anti-Semitic comments but said he remained loyal to the agency. The next day he had changed his mind.

“I now recognize that there are times when my voice and my position cannot coexist in spaces that do not align with my position or my values. And, for this reason, I am ending my association with Donda Sports,” he said in a statement.

Donald, of the NFL’s Los Angeles Rams, followed soon after.

“The recent comments and displays of hate and anti-Semitism are the exact opposite of how we choose to live our lives and raise our children…” he and his wife, Erica, said in a statement. statement. “As parents and members of society, we felt responsible to send a clear message that hateful words and actions have consequences and that we need to do better as human beings.”


The stationary bike and exercise subscription company no longer uses West’s music in the soundtrack of its products.

“We take this issue very seriously and can confirm that Peloton has indefinitely suspended the use of Kanye West music on our platform,” Peloton told the Pelobuddy website on October 25. “This means that our instructors no longer use his music in newly produced classes and we are not suggesting any classes that include his music in our proactive member recommendations.

The company added that the decision was made “immediately after” West’s remarks. Peloton’s statement came a day after the lead instructor Alex Toussaint said at the end of a class, “You won’t hear this artist at all in my class, I promise. I don’t support hate speech at all, babe. I don’t tolerate this at all, okay? You won’t hear this artist in my class, I promise.

TJ Maxx

TJX Companies — which operates discount chain TJ Maxx, Home Goods and Marshalls, among others — said Oct. 26 that it had stopped sourcing surplus Yeezy items.

“At TJX, we do not tolerate any form of discrimination, harassment or hate. We have instructed our buying teams not to purchase this merchandise for sale in any of our stores globally,” the retailer said in a statement to CNNBusiness.

Donda Academy

This private Christian K-12 preparatory school didn’t exactly cut ties with Ye — it’s his academy — but it reportedly closed Oct. 27 for the remainder of the school year. The Times is working to confirm the status of the prep school, where tuition is around $15,000 a year.

“We intend to start again in September 2023, and we are confident that our scholars will continue to progress as creative innovators, courageous influencers, and next-generation academic leaders,” Director Jason Angell wrote in an e-mail. email obtained by TMZ. sent to parents on the night of October 26. It said Donda’s management team would help all families during the “transition”.

A second email obtained by TMZ and sent four hours later said it was from a group of parents. He reportedly asked parents and staff – but not students – to “Join us tomorrow morning [Oct. 27] in adoration for the return of Donda Academy. With the help of our parents and the community, we are back and coming back with a vengeance.

The school’s men’s basketball team, the Doves, was eliminated Oct. 26 from two high school tournaments: the prestigious Spalding Hoophall Classic and the Play by Play Classics showcase. The team was coached by NBA veteran Dorell Wright.

Madame Tussauds London

Tourists to the famous wax museum in London will not be able to pose in front of a model of the rapper: Ye has been transferred to an archive, according to the BBC. (A spokeswoman for the museum’s Hollywood location said Thursday that it did not and did not have a statue of Kanye West on site.)

Times writers Anousha Sakoui and Wendy Lee and The Associated Press contributed to this report.

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