Innova Recordings reinvents the “record company”
Innova Recordings, the in-house record label of the American Composers Forum (ACF), has announced its first nationwide call for recording artists and their projects.
The national appeal and its curation process will provide a new, more transparent and fair process for artists from diverse musical backgrounds and approaches that will be supported by the label. The Sorel Organization will provide funding and significant support to artists from genres under-represented on the label.
Innova Recordings is evolving to become more than a label and the new model will foster collaborations with artists throughout the project recording process, from conception to release to promotion.
A panel of curators who reflect diverse backgrounds, races, genre identities and musical approaches will select projects for the label and there will be no fees for artists to apply and – new to this model – no administrative fees will be required to apply. the artists selected for the label. The selected artists will receive support from innova for the production and promotion of their music free of charge every step of the way.
In a statement, ACF President and CEO Vanessa Rose said, âFor nearly 40 years, innova Recordings has served as a recording label for an incredible number of artists. We know how precious having a recording that is both well produced and promoted is for every artist, as well as how many obstacles there are to getting it. We hope this dynamic change will provide a transformative platform for artists we missed on recordings by making the label more accessible and involving more people in the recruitment and decision-making process. We are grateful for the Sorel Organization’s partnership in making this possible.