Latest announcements, merchandise and more

Before we dive into eggnog (and queso) and let visions of sugar plums dance through our heads for the holidays (and by sugar plums we mean barbecue tacos), wander around the latest announcements. Programming, Holiday Hits Playlist, SXSW Merchandise Sale and Registration Details for SXSW 2022 in Austin, TX and online March 11-20.

Newly Announced

At the heart of SXSW, there is much to discover in the world of tech, film, music and beyond through our 2022 conference and festival lineup list.

From the Conference side, Keynotes Reggie Loved Son, Founder and Managing Partner of Brentwood Growth Partners, and Alexis McGill Johnson, the Planned Parenthood Federation of America and the President and CEO of the Planned Parenthood Action Fund have been announced and additional keynote speakers will join them in January. Plus explore our stellar Featured speakers range that so far includes the corporate vice president of the Xbox game creator experience and ecosystem Sarah bond; CEO and co-founder of Patreon Jack Conté; Founder and CEO of Everly Health Julia plays; Oscar nominated and Golden Globe winner Roman coppola; Global Editorial Manager Apple Music Hip-Hop and R&B Ebro Darden; futurist, engineer and designer at Google Emily ma; and master cook Andrew Zimmern, to only cite a few. Dive deeper into hundreds of sessions through our 15 tracks and Vertices with more additions for all current conference formats.

Turn the tape over on the music Festival, we have more than 500 showcasing artists ready to take the stage, including rising R&B singer from London Poppy Ajudha; Hip-hop queen of the south bbymutha; New York rock trio Sunflower Bean; experimental noise poet Moor Mother; Swiss-Tamil R&B singer Priya Ragu; trash punks have become Gucci models Surfbort; Zambian psychedelic rocks from the 1970s WITCH (We intend to wreak havoc); and avant-garde singer and songwriter Eye Circuit. Listen, watch and build your must-see list with our Discover 2022 Showcasing Artists guide.

While the Film festival is set to release its full lineup on January 12, we got a sneak peek with the reveal of the Opening night film 2022 which will be the world premiere of Everything everywhere at once directed by Daniels.

Future: After singing a few sparkling bars by Auld Lang Syne (bonus points if you really know all the words) – the new year kicks off with more SXSW event updates! Stay tuned for big announcements coming in January. including keynotes and guest speakers, film festival lineup, a third set of music festival showcases, mentoring sessions, SXSW Pitch finalists and (you guessed it) more.

Holiday jams

Make yourself comfortable by the fireplace and transform your holiday spirit for up to 11 with the SXSW Holiday Success playlist containing songs from SXSW 2022 featuring Music Fest artists and alumni like Spoon, Black Pumas, Glüme, and more.


SX Swag

Speaking of comfortable – explore official SXSW Goods for exclusive collections including t-shirts, posters, hoodies, hats, Austin cookbook, Aviator Nation sweatshirts, fanny packs and more.

Give gifts twice as beautiful with our Collaborations for a Cause collection designed by local artists. A portion of the proceeds from this collection supports some Austin charities – find out more here.

To have 25% discount on the whole store when you use the discount code CHEERS at checkout at

Find your SX Lewk

See you next year

Looking for a holiday gift for a friend, your team, or to treat yourself? The New Year’s resolution to tap into your creative spirit, find collaborators, elevate your career? register today to take advantage of the unique opportunities that the SXSW 2022 Conference and Festivals has to offer, including sessions, music showcases, film screenings, world-class exhibits, a host of networking and professional development opportunities, and the unexpected discoveries that are still part of SXSW from March 11-20, 2022 in Austin, TX and online.

All SXSW Badges access SXSW Online, our digital event component that includes content streamed live from conference sessions to iconic film and music festivals, as well as unique networking opportunities and more. And if you can’t do it in IRL, check out our Online pass.

Register early to save by next price increase on January 13, 2022. Registrants also have access to the lowest hotel rates in Austin during the March event when booking through Accommodation and Travel SXSW.

The whole SXSW family wishes you a safe, relaxing, cookie-filled happy holiday season. We’ll see you back in 2022 with more exciting lineup announcements!

Register now

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