MSG Sphere site in London gets green light despite objections from O2 operator AEG | To live
London is about to get a new arena location.
the MSG Sphere in Stratford has been approved by the planning authorities of the London Legacy Development Corporation, which oversees the Olympic Park site. The decision, which was taken at a planning committee meeting last night, still needs to be approved by the Mayor of London.
The 21,500-seat venue (17,500 seats) in Stratford – next to the Westfield Stratford City shopping center – will host concerts, residencies, immersive experiences, family shows, corporate events, awards shows, product launches and certain sporting events.
Madison Square Garden Entertainment described the Sphere as “a state-of-the-art music and entertainment venue that will pioneer the next generation of immersive experiences”.
But it faced objections from some local residents, with more than 1,000 formally opposing the planning request. AEG, operator of The O2also objected because of the Sphere’s proximity to the famous arena and entertainment complex four miles from Greenwich.
MSG’s Paul Westbury said the Sphere bid had been “thoroughly assessed” and the venue would help make Stratford “a global destination for music and technology”, according to the Evening Standard. It remains to be seen whether it will be question the O2’s status as one of the most popular concert halls in the world.
Westbury said it would boost London’s economy by £2.5billion and said the plans had been “informed by” feedback from residents.
The sphere is configured to feature huge LED advertising screens around the structure.
The decision follows news from other clubs and theaters in the capital, including the Koko’s return and the launch of live internet in summer.
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