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Elaf Group, the leading hospitality, travel and tourism brand in Saudi Arabia, has signed a Memorandum of Understanding (MoU) with international travel company EXO.

Under the terms of the agreement, the two parties will work together to create a major new tourism company based in Saudi Arabia with the aim of attracting visitors from around the world.

The company will design unique tourism programs in some of the main tourist destinations in the Kingdom.

Dr. Adel Ezzat, Managing Director of the Elaf Group, expressed his great pride in the upcoming project, which will help support local tourism, strengthen the Kingdom’s position on the world tourist map and increase tourism and visitation in the Kingdom, as well as driving localization in the tourism sector to achieve the ambitious goals of Saudi Vision 2030.

Dr. Adel pointed out that EXO is a leading international company and a world-renowned innovator in travel experiences.

EXO’s new joint venture with Elaf Group will help create a slew of new jobs for Saudi nationals, in line with the group’s Saudi Vision 2030 goals.

The new company, Dr Ezzat explained, will offer tailor-made travel programs to major destinations including Riyadh, Jeddah AlUla, Al-Baha, Abha and Al-Hasa, which are expected to be among the most popular places in the Kingdom for tourists from all over the world.

EXO CEO Hamish Keith said he was looking forward to the launch of EXO Saudi Arabia in cooperation with Elaf Group.

“We are confident that the new company will help achieve the ambitious goals of both parties, benefiting from Elaf’s extensive experience in the Saudi market and EXO’s global capabilities to attract international tourists to the Kingdom.

“We are very excited about the vision and potential of the destination – and in Elaf we believe we have the right partner to play a leading role in the development of travel and tourism in Saudi Arabia,” said Keith.

The new joint venture is part of Elaf Group’s ongoing efforts to provide enriching tourism experiences for residents of the Kingdom, as well as regional and international guests and customers.

The group aims to leverage its many years of expertise and vast knowledge of the Saudi travel and hospitality industries to ensure business success.

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