Security, Privacy and Money: Why Adele Goes to Las Vegas | Adele
Las Vegas shows once-evoked footage of special dinner parties for early risers, cheesy magicians, and Cole Porter standards sung at cheerfully cheering coach parties. But with another of the world’s biggest pop stars committed to performing in the city, Adele, the Vegas concert residence is further cemented as a glamorous and lucrative pop rite of passage.
Her fourth album, 30, released last month, became the best-selling album of the year in the United States after just three days on sale. This is the kind of popularity that justifies a stadium tour – indeed, she performed in front of nearly 3 million punters on 120 shows on her previous 2017-18 world tour.
But for her residency in Vegas, every Friday and Saturday between January 21 and April 16 at the Colosseum at Caesars Palace Casino, she will perform in front of around 4,000 people per night. Tickets are so in demand that they are all likely to be purchased by registered fans – Ticketmaster said there may not be any on general sale.
In the past, these relatively intimate shows were a sign of a Twilight Artist, embodied by Elvis Presley: His Vegas shows of the early ’70s were rejuvenating and iconic, but by the mid-decade he was overweight, addicted, and isolated. .
“For years, this is where careers are going to die off – you’re near the end when you go to Vegas,” says James Hanley, editor-in-chief of the live music industry publication IQ. “But that has definitely changed in the 21st century. Celine Dion was a game-changer when she arrived in 2003. Then there was the rise of the superstar DJ – people like Calvin Harris and the Chainsmokers had very lucrative residences. And then, in 2013, Britney Spears started a wave of young pop artists like Bruno Mars and Lady Gaga.
The city has retained its cachet everywhere, successfully retaining its image as a place of debauched but chic pleasure. “It’s the entertainment capital of the United States, very easy to get to, so it’s a great destination [for live music]”said Greg Parmley, CEO of the Live Music Trade Organization.
“There’s a great legacy there, dating back to the Rat Pack days,” adds Hanley, making a residency “a to-do list for a lot of artists”.
This adds up to an obvious choice for Adele. Las Vegas is fairly close to her home port of Los Angeles, where she co-parents her son Angelo with her ex-husband Simon Konecki, and she said, even on stage, that she was not well suited to do tours in large rooms. Particularly over 30, his music is intimate and conversational, and his famous spread on stage evokes the stand-up comedians who are also big draws in Las Vegas – this material works best when you can see the white of your audience’s eyes.
“Adele admits she doesn’t like touring – instead, she can stay in one place for weeks on end, which fixes that problem,” Hanley says. “It wasn’t like she didn’t feel out of place at Wembley Stadium, but music’s most natural home is the kind of environment you have in Vegas.”
The other draw, of course, is money. The sums can be huge: Celine Dion’s pair of residences between 2003-2007 and 2011-2019 generated $ 681m (£ 514m) in ticket sales, and under the terms of her current contract which began in 2017, she will earn $ 272 million in concerts. in Vegas until 2026.
But greater income can always be generated by touring locations with greater capacity, and Parmley says the allure of Vegas ultimately comes down to the artist’s lifestyle. “If there’s a point in their life, whether it’s family or career, where they don’t want to be on the road, Vegas offers the opportunity to have a stable base and continue to happen every few nights. It’s not for everyone, but it will definitely suit some artists.
He adds, “It’s a lot easier to maintain the quality of the show than when you’re on tour and load production into a new building every night. [A Vegas residency] allows the production to be as good as it can get.
Other big stars are currently planning Vegas getaways. Katy Perry’s Play residency begins December 29, and Jennifer Lopez is expected to return after her All I Have residency in 2016, stating earlier this year: “I was offered this option… I can’t wait to start doing this again. “The combination of security, pay and privacy means that artists, to borrow the city’s legendary currency, tend to stay in Vegas.