Soundcloud acquires AI startup Musiio to boost music discovery
Soundcloud wants to make it easier to find what’s going on in the music world.
In a Press release, the company announced that it had acquired Musiio in an effort to boost music discovery on its service. Musiio, which currently serves the B2B market, uses artificial intelligence to “listen” to music and offers automated tagging and playlist building tools for the music industry.
By “listening” to more leads than a human could ever understand and identifying characteristics and patterns, its AI allows users to better predict success, which, in turn, can increase their “hit rate.” and, ultimately, their income. With its leading product suite and through deeper integration with SoundCloud, Musiio will become the heart of SoundCloud’s discovery experience and help identify talent and trends before anyone else.
Eliah Seton, president of SoundCloud, said Musiio’s technology will help the company “better understand how music evolves in a proprietary way.”
“SoundCloud is home to more music from more creators than any platform on the planet. The acquisition of Musiio accelerates our strategy to better understand how this music evolves in unique ways, which is critical to our success. We We are honored to partner with Hazel and Aron and welcome the absolutely brilliant team of innovators at Musiio to the SoundCloud family.”
Hazel Savage, CEO of Musiio, said Soundcloud “is the future of the new holistic music industry“.
“SoundCloud is not only a legendary household name, but also a pioneering company of artists that I believe is the future of the new holistic music industry. I am incredibly proud that after 4 years of construction of Musiio, we were now part of SoundCloud.”
We’ll have to wait and see how Musiio’s technology integrates with Soundcloud over time to enjoy the fruits of the acquisition.