Tencent Musician Platform launches service to further promote Chinese music overseas

Shenzhen, China, April 27, 2022 /PRNewswire/ — Tencent Music Entertainment Group (“TME” or the “Company”) (NYSE:TME), the leading online music and audio entertainment platform in Chinatoday announced a new service on the Tencent Musician Platform to support Chinese musicians in their international development and to enhance the global discovery of Chinese music, helping with overseas promotion and distribution.

The new “One-Click For All” service allows musicians on Tencent Musician Platform to distribute musical works, with just one click, to more than 150 popular global platforms, including Spotify, KKBOX, YouTube, Apple Music and others that cover global audiences in more than 200 countries and regions. The distribution process will take seven business days. To improve catalog management and copyright protection, TME will provide musicians with the International Standard Recording Code (ISRC), which is an identification number for music recording, free of charge. In addition, the musicians will have financial incentives. Each quarter, artists will receive revenue generated from overseas distribution up to 70% of the total, after subtracting service fees.

Nowadays, Tencent Musician Platform has successfully helped distribute and promote more than 150,000 musical works on overseas streaming platforms, expanding the listener base by 3,900%. Thanks to the partnership with Apple Music established in November 2021, Tencent Musicians such as Liu Shuang, Akini JING, Joysaaaa and SARRA have been promoted to international audiences via Apple Music. Hits like Pin Yin Shi’s “Piu Piu Piu” and Guo Gaoming’s “Wild Motor” have garnered over a million views on Youtube.

TME has always been committed to providing local artists with quality resources and international exposure opportunities. With the continuous improvement of end-to-end services, Tencent Musician Platform has become the choice of local independent musicians and aims to encourage more local artists to perform on a larger stage, making their voices heard around the world. TME will continue to strive as a leading platform with global influence to provide support to local musicians and realize the global value of Chinese music.

On Tencent Music Entertainment

Tencent Music Entertainment Group (NYSE: TME) is the leading online music and audio entertainment platform in China, leveraging the country’s highly popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. TME’s mission is to use technology to elevate the role of music in people’s lives by enabling them to create, enjoy, share and interact with music. TME’s platform includes online music, online audio, online karaoke, music-focused live streaming and online concert services, allowing music fans to discover, listen, sing, watch, play and socialize around music. For more information, visit ir.tencentmusic.com.

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THE SOURCE Tencent Musical Entertainment Group

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