Universal Music Publishing China opens office in Shanghai

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Shanghai, China. Photo credit: Denys Nevozhai

In mid-August, about a month before its IPO, Universal Music Group (UMG) unveiled plans for “a significant expansion of its recorded music operations in China.” Today, the Big Three label has grown on the publishing side by opening a new Universal Music Publishing China office in Shanghai.

Universal Music Publishing China announced the debut of this Shanghai office via an official statement that was emailed to Digital Music News. Located at “800 Show Creative Park in Jing’an District in Shanghai”, the launch of the new branch was commemorated with an on-site “opening event”, the release continues, and UMP China took advantage of the opportunity to reveal a localized version of UMPG Window, a royalty portal for songwriters.

Universal Music Publishing Group launched Window in February 2020, and the digital resource (available on both mobile and desktop) allows creators to access real-time revenue data of their songs and related details. . The Chinese variant of Windows marks the “first local language release in Asia”.

In addition, “distinguished guests” attended the launching ceremony of the Shanghai office, the text continued, by Chinese Communist Party government officials such as Gao Yunfei (deputy director of the publicity department of the CPC Municipal Committee of Shanghai) and Mo LiangJin (director of the Shanghai Film Bureau) among them.

Of course, given the presence of these CCP figures at the event (as well as the conspicuous inclusion of their names and titles in the UMP China statement), the parties involved had positive things to say about each other. the others, Mo LiangJin relaying that “UMPG has always adhered to the commitment to put ‘songwriters first’.

And Joe Fang, general manager of UMP China and Hong Kong, made the positive remarks in a statement, stating in part: “We are convinced that UMP China will continue to contribute to the added value of Chinese legal industries. author, one within the framework of the “Plan to build a powerful country endowed with intellectual property rights” (2021-2035) of the Council of State. I am very grateful for all the incredible support we have received from the Shanghai Jing’an government, and incredibly honored to be part of the new chapter in the musical history of this great city.

The statement noted that Universal Music Publishing China, “as a member society of the Music Copyright Society of China … has worked closely with industry and government to further strengthen intellectual property protections for songwriters and support the development of Chinese music ecosystem.

This “close collaboration” with the Chinese Communist Party is undoubtedly a key ingredient in the recipe for operational success in this country of about 1.4 billion people, which has highlighted the revenue potential of its manufacturing industry. entertainment in recent years.

But the Chinese government – which has been criticized by artists for its shocking human rights abuses – carried out a sweeping crackdown on K-pop companies, musicians, creators, actors and even fans in 2021. On the corporate side, the Chinese state administration for Market Regulation fined Alibaba $ 2.8 billion in April, forced Tencent Music (NYSE: TME) to abandon its exclusive music deals in July, and fined the Meituan food delivery service $ 530 million early last month.

TikTok’s parent company ByteDance, despite the large number of privacy-related lawsuits to which it has been a party, remains absent from the list of entities facing massive fines. The abridged video-sharing app is said to have around a billion monthly active users (MAUs) under its belt, and it goes without saying that the data on the app from those people – not to mention the ability to shape trends and cultural subjects – are invaluable. .

What’s more, “a The Chinese government fund “bought in August” a small stake in a national business unit of ByteDance, “according to Nikkei Asia, in addition to taking a position on the board of directors of the operational unit.

With these points in mind, ByteDance, far from scaling back operations following Tencent Music’s sanction, would prepare its own Chinese streaming service and take steps to launch an IPO in Hong Kong in 2022.

Finally, ByteDance over the summer experienced an executive reshuffle, and Reuters reported today that TikTok CEO Shou Zi Chew intends to step down as CFO of ByteDance (remaining at TikTok), as the conglomerate reorganizes into six “units”. Also, Fortnite will shut down in China later this month, while Yahoo today ceased operations in the Asian country, nearly nine months after Clubhouse was banned in the state for uncensored content.


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