Upfront Week 2022 Overview and Holiday Schedule – Deadline
Emerging from the long shadow of Covid, we’re heading into what’s traditionally been called Initial Release Week, a ritual dating back to the network’s three days and centered around the annual fall release of new car models. The moniker is less apt than ever this year, with The CW being the only broadcast network hosting a standalone event; the others are all part of corporate portfolio presentations. Warner Bros. Discovery CEO David Zaslav, the architect of the $43 billion Discovery-WarnerMedia merger, is expected to speak and make the case for the combined entity. A more recently merged entity, TelevisaUnivision, will debut. Plus, a new frontier, YouTube, has snuck in with a breakfast and its Brandcast extravaganza.
After peaking about four years ago, the party portion of the initial week has dropped significantly. Agency parties (and Entertainment Weekly & People’s cocktail party) are a thing of the past, with only WME’s traditional Peter Luger dinner for senior executives carrying on its 27-year-old tradition.
Another staple also continues – Jimmy Kimmel’s wildly popular initial roast at the Disney presentation, which along with the Fox event moved from its longtime location to a new venue.
The $60+ billion TV ad business is a lot different than when everyone last met in 2019. Media companies are now all fully invested in streaming, so they’re making proposals for linear and numerical properties. And yet, Netflix’s recent struggles have highlighted the need to balance digital apertures with old-school reach preaching.
Below is the full schedule of presentations and parties for the initial week. (Note: every hour ET.)
MONDAY MAY 16
8:10 a.m.: YouTube Upfronts Breakfast
St. Regis Hotel, Two E 55th St.
11:00 a.m.: NBCUniversal initial presentation
Radio City Music Hall, 1260 Avenue of the Americas
4:00 p.m.: Initial Fox presentation
Skylight on Vesey, 300 Vesey St.
fox after party at the skylight
6:00 p.m.: Telemundo opening night
Ziegfeld Ballroom, 141 W 54th St.
8:00 p.m.: NBCU initial party (private, by invitation only)
Pool and Grill, 99 E. 52nd St.
TUESDAY May 17
11:30 am: Initial presentation of TelevisaUnivision
Javits Center, 655 West 34th Street
4 p.m.: Disney Upfront with roasted Jimmy KimmelBasketball City at Pier 36, 299 South Street Pier 36
Disney After Party to basketball city
7 p.m.: WME Upfront Private Dinner
Peter Luger Steakhouse, 178 Broadway, Brooklyn
8 p.m.: YouTube brand show
Imperial Theater, 249 W 45th St.
WEDNESDAY MAY 18
10 a.m.: Discovery of Warner Bros.
Hulu Theater at Madison Square Garden, 4 Pennsylvania Plaza
4:00 p.m.: Paramount Upfront
Carnegie Hall, 881 7th Ave.
Paramount After-Party at 660 Madison (former site of Barney’s New York)
THURSDAY May 19
11:00 a.m.: The CW’s initial presentation
Downtown New York, 131 W. 55th St.
7 p.m.: The CW Private After-Party (invite only)
Monday, May 2
NBCUniversal/Peacock, 11:30 a.m.
Vizio, 2 p.m.
Tube, 4:30 p.m.
Amazon, 7 p.m.
Tuesday, May 3
Samsung, 9 a.m.
Roku, 11 a.m.
Conde Nast, 2 p.m.
Snap, 4:30 p.m.
Meta, 7 p.m.
Wednesday May 4
Blavity/Revolt Media, 9:50 a.m.
Black Enterprise, 10:25 a.m.
Tik Tok, 4:30 p.m.
Twitter, 7 p.m.
Thursday, May 5 (all virtual)
A+E Networks, 9:05 a.m.
Nielsen, 9:20 a.m.
Fubo TV, 9:30 a.m.
Meredith, 9:50 a.m.
Comscore, 10:10 a.m.
Cracked Plus, 11:25 a.m.
Nuestra.TV, 11:55 a.m.
Samba TV, 12:10 p.m.
Tastemade, 12:30 p.m.
Estrella Media, 12:45 p.m.
Wave Sports + Entertainment, 1:05 p.m.
Canela Media, 1:20 p.m.
The Recount, 1:55 p.m.
Vevo, 4:30 p.m.
WMX, 7 p.m.
tuesday 10 may
Disney, 12:20 p.m.
NPR, 12:45 p.m.
WBUR, 1:10 p.m.
iHeart Media, 1:40 p.m.
Paramount, 2:35 p.m.
APM Studios Kids & Family, 3:10 p.m.
Wednesday May 11
Sony Music, 12:05 p.m.
Slate, 12:25 p.m.
SXM Media, 1:10 p.m.
Vox Media, 2:05 p.m.
Locked, 2:25 p.m.
Kast Media, 2:35 p.m.
Thursday May 12
Wonderful, 12:05 p.m.
WNYC Studios, 1 p.m.
TelevisaUnivision, 1:45 p.m.
POD Digital Media, 2:30 p.m.
Cafe Moka, 2:40 p.m.
They call us Bruce, 2:50 p.m.
Wednesday March 2
Thursday March 24
Monday, March 28 th
National Cine Media
Wednesday 6 April