Will Apple Music launch a new classical music service tomorrow?
Apple is gearing up to hold its “Peek Performance” event on Tuesday, March 8. Will a new Apple Music Classical service be unveiled?
Last year, Apple bought classical music streaming service Primephonic. Primephonic offered advanced categorization for classical music albums, which was a huge boon for fans of the genre. Apple said at the time that the features available in Primephonic would eventually become part of Apple Music.
Apple also announced that it would launch a new Apple Music app dedicated to classical music. Apple Music Classical would combine the Primephonic user interface with the Apple Music library and features like lossless and spatial audio. This is further demonstrated by the fact that Apple announced that a UX designer would be working on its new standalone music app.
The candidate in question had to “bring UX expertise and new perspectives specifically for Primephonic” and provide a distinct experience for listening to classical music. This includes “visual, auditory and haptic” aspects, which gives us an idea of what Apple could debut in a new music app tailored to classical music fans.
The ‘Peek Performance’ event for Apple will take place on Tuesday, March 8. Analysts detailed some of the new hardware they expect Apple to announce at the event. This includes a new third-generation iPhone SE, a fifth-generation iPad Air, a redesigned premium Mac mini, and a 13″ MacBook Pro.
Apple’s new classical music app is foreseen to emerge in 2022, it could therefore be entered into the role. It looks like Apple is getting into the music experience, which is very different from Spotify’s approach. Spotify is diversifying its audio portfolio into the world of podcasting – dethroning Apple as a leader in the process.
Perhaps it behooves Apple to focus on unique experiences like Apple Music Classical. Currently, the classical music experience on traditional music streaming services isn’t exactly great. Primephonic was something special, and having its advanced search features available as an Apple One add-on might be something we see tomorrow.