YouTube Music Launches Spotify Wrapped Copycat – Here’s the Spring Recap
YouTube Music presents Spring Recap, the first in a series of seasonal recaps to compete with Spotify Wrapped.
After testing the waters with the 2021 Recap in DecemberYouTube Music has announced the launch from Spring Recap, “an exploration of your top artists, songs, albums, and playlists from the past season.”
Each season, YouTube Music will provide listeners with a personalized recap of their music trends and a yearly recap to compete with Spotify’s popular year-end Wrapped. The company promises additional stats and features later this year to further highlight personal listening tastes.
Every year fans eagerly await the release of their Spotify Wrapped. For some listeners, this is the main reason why Spotify continues to reign supreme as the music service of choice. YouTube Music’s 2021 recap was the company’s first foray into a concurrent experience. Offering a seasonal release showcases Google’s efforts to propel its music service to the top, but it’s not the only one.
Apple Music has Free his take on the feature, Apple Music Replaysince 2019. Allowing fans to view their listening habits on-demand, Apple Music Replay is looking to go a step further than Spotify Wrapped, which is only available at the end of each year.
However, the biggest hurdle to overcome when launching such a feature is for listeners to use the service enough to generate data to summarize in the first place. Users quickly find that if they haven’t used a service regularly before, they will miss the data needed to generate a summary.
Those who spread their listening habits across multiple services aren’t necessarily impressed with the copycat features. “Tidal gives me a recap every month,” said an user. “It’s not that I need it, because I use last.fm to track my listening.”
“Spotify’s wrapped day is crazy with the amount of people sharing their stuff in one go,” says another. “Having it several times a year seems to lessen the impact.”
Either way, companies will continue to saturate the market with the features that their competitors first introduced, and they will continue to succeed in doing so. YouTube Shorts, Google’s answer to TikTok’s short video format, recently reported exceeding more than 1.5 billion users. The platform’s creators find that focusing on a mix of short and long videos leads to more overall engagement.